About // The assignment of creating a catalog containing letter signage served as an extension to the previously designed led-focused one. Unlike the preceding project, which was based on three main products, this one had to include many more variants with their associated mounting options.

Managing the extensive information on each page posed a challenge, necessitating careful condensation for the purpose of readability. Furthermore, individual visualizations were essential for each product, showcasing them as standalone units without the distraction of photos. To accomplish this, I chose to recreate each product as a cut-open 3d model that was designed to faithfully replicate its real-life counterpart.

Another challenging aspect involved infographics, which had to present the information in an easy-to-read format and simultaneously convey all relevant details. The final hurdle before delivery was the creation of placeholder 'photos' as the original images of some signage were not available. These placeholders were quickly composed in 3d to temporarily fill the blank space until appropriate replacements were provided.

Credits //
Photography / Text - Provided by the client
Design / development / execution - Marcin Przybyła

Software //
Plasticity - 3D Modeling
Blender - Lighting / Texturing / Rendering
Affinity Suite - Layout / Drafting / Typesetting